How an Augmented Reality Filter Helped Cards Against Humanity Go Viral

Challenge:

Cards Against Humanity have a Creative Commons license allowing for the distribution of their card designs digitally. The goal was to create an interactive element encouraging users to engage with Cards Against Humanity and share their experiences on social media.

Solution:

To address this challenge, the AR Filter animation featured a card design with a flip animation sequence scene aligned with the brand's tone and messaging. The filter was available on TikTok.

Results:

The AR filter quickly went viral, generating over 130 million video views and thousands of social media shares. Users were delighted by the surprise and interactivity of the card design and eagerly shared their videos with their friends and followers. The campaign helped to increase brand awareness and engagement with the new card design, demonstrating the power of interactive and immersive marketing.

View the AR Effect here: https://vm.tiktok.com/ZMYBq5Aqw/